May 27 th – 29th: Educational Trip Hosted By Zoëtry Paraiso de la Bonita and Secrets Silversands
Seven seasoned meeting planners were invited to take part in an exclusive weekend hosted complimentary by Zoëtry Paraiso de la Bonita. Clients reveled in cocktail parties and gourmet dining, including an exclusive farewell dinner at the chef’s table in the brand-new Impression section of Zoëtry Paraiso. Guests experienced a sunset catamaran sail and were pampered at the spa where they enjoyed hydrotherapy, personalized treatments and the traditional Temazcal ceremony. We received excellent feedback, as most attendees were loyal AMResorts supporters who had never experienced the Zoëtry brand. The educational trip was a great opportunity to enhance Zoëtry’s brand image and a good reminder of the value of real-life travel experience. Guests were particularly grateful for the exposure to a one-of-a-kind property.
May 30th: Dine Around Event at Secrets The Vine Cancun and Secrets Maroma Beach
Breathless Riviera Cancun sponsored both the IRF Live Auction and the post-auction dinner for 525 suppliers and buyers alike. This preeminent incentive industry fundraising event that funds the IRF’s ongoing research into organizational motivation is the Annual Education Invitational where select buyers and sellers of incentive travel come to learn about trends, products and experience destinations. The generous donations raised $429,445 for IRF Research and Education programs.
June 1st: Cabana Day at The Grand at Moon Palace
Cabana Day is a very popular and unique opportunity for IRF buyers and suppliers to network in a leisure setting. AMResorts was holding business sessions in the privacy of its own branded pool cabana. Clients were welcomed by an energized AMResorts and Breathless team and were handed tasty frozen margaritas. The Swan Dive contest was a great way to keep AMResorts on top of planners’ minds as they were encouraged to snap the most creative pictures and post them on Twitter, for a chance to win a 7-night trip to Secrets Akumal.